Caution!

Visiting this web site requires a newer version of Netscape Communicator.

Visit Microsoft's Web site to obtain the newest version of Internet Explorer, or visit Netscape's Web site to obtain the newest version of Netscape Communicator.

Visiting this web site without first upgrading your browser may result in unreliable behavior.


 
Excellent articles on doing Public Relations on the Web. 
   



 
DYNAMIC WEB
PAGES


Home Page


Website Design


Portfolio


Great Features


Search Engine Ranking


AOL Users


 Protect Your Computer


Protect Your Computer


 USEFUL TOOLS


We Recommend


 OTHER RESOURCES


Search Engine Matrix


Web PR


Links


 PRIVACY POLICY


Our Privacy Policy

Archer Strategic Alliances
503 684-2860
1-877-235-2187
Email Us!  

Sitemap





Here are some great "PR on the Web" resources

Articles and tools that will help you in your Public Relations campaigns and in building your expertise and client base.


More articles will be added so check back often.  To sign up for our monthly newsletter, click here



The Online Press Kit
  • Geneva J. King, "Looking Good Online: Creating an Electronic Press Kit," ChannelSeven, 7/20/2000. "Creating an electronic press kit could provide one of the best returns on your marketing investment. It can be provided once to thousands of journalists," says author. Advice from public relations, other experts.




    • 3 Babies and a Website
  • Keith Regan, "Three Babies and a Web Site," E-Commerce Times, 8/18/2000. Example of a most unusual website promotion: the Internet Underground Music Archive (IUMA) has paid $5000 to the parents of three newborn babies who named their offspring Iuma. For the modest expense, IUMA is getting a lot of exposure.




    • The 10 Elements of an Effective Press Release
  • Krista L. Mohr, "The 10 Elements of an Effective Press Release," Netrepreneur Exchange. Defines key elements of an effective news release, including: newsworthy news, selected press list, attention-getting headline, quotations, benefits, contact info, and formatting rules. 1997.




    • The Napster Legacy - Get Sued, get Publicity
    Keith Regan, "Napster's Priceless Publicity," E-Commerce Times, 9/13/2000. The pros and cons of a 'Napster' strategy for generating massive free publicity: make a reckless business move, get sued, and reap huge media attention. A gamble, but one worth considering in the glutted e-commerce environment.




    "Your Good Name" Reputation Management
  • Scott Kirsner, "Your Good Name," Darwin Magazine, 12/1/2000. Says that as buyers become ever more sophisticated, sellers will have to pay attention to what their customers are saying about them online, develop Internet reputation management program. Observes, "You can either ignore reality or embrace it."






    • Home Page  |  Website Design  |  Portfolio  |  Great Features  |  Search Engine Ranking  |  AOL Users  |  Protect Your Computer  |  We Recommend  |  Search Engine Matrix  |  Web PR  |  Links  |  Our Privacy Policy

    Serving Clients in Oregon (Portland, Tigard, Gresham, Beaverton, Wilsonville, Central Oregon, Salem, Troutdale, Forest Grove, Medford, Eugene, Aloha, Sherwood, Hillsboro), Washington (Vancouver, Camas, Ridgefield, Brush Prairie) and Texas
    © Archer Strategic Alliances, 2005, All Rights Reserved

    Sign In