
Letter from the President of
Pharmanex
We are pleased to announce the
introduction of an innovative, cutting-edge breakthrough technology called
biophotonics. Biophotonics is an emerging area of scientific study based on the
use of laser light to non-invasively detect specific biomarkers in the human
body. Scientists are extremely excited about the potential medical applications
of biophotonics in a variety of situations that currently require invasive
testing procedures. We also expect biophotonics to provide us with important new
insight on the relationship of health and nutrition.
Recently, Pharmanex obtained
exclusive rights to the non-medical use of the biophotonic scanning instrument
that non-invasively detects the presence of an important class of antioxidants
called carotenoids in living human tissue. We have called this new instrument
the Pharmanex BioPhotonic Scanner. This scanner employs a low power blue-light
laser reflected off the palm of the hand that readily provides the person being
scanned with a personal antioxidant biomarker reading called a "Body Defense
Score." Unlike current antioxidant testing methods that require invasive
collection of tissue samples or body fluids, the Pharmanex BioPhotonic Scanner
safely and accurately measures antioxidant activity at the site of biological
action in the skin.
We believe this scanner will cause
a paradigm shift in our understanding of antioxidants and health. The ability to
track antioxidant activity will provide Distributors with demonstrable proof of
the health benefits of our products. Furthermore, as consumers track their Body
Defense Scores they will be motivated to consume our products more consistently
and for longer periods of time thus resulting in increased earning opportunity
for Distributors. This added value will be very difficult for any competitor to
match and strengthens the Pharmanex differentiating proposition for Distributors
and consumers alike.
I have never been more excited
about the launch of a Pharmanex product or program. I believe the Pharmanex
BioPhotonic Scanner will transform our nutritional business. We are fully
committed to the timely deployment of this technology in many of our markets
before the end of 2003.
Sincerely,
Joe Chang, Ph.D. President, Pharmanex |