PdK Consulting: Alliances 

Balanced Scorecard 

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Gavin Lawrie 
2GC Active Management 
Managing Director 
Albany House 
Market Street 
Maidenhead, Berkshire SL6 8BE, United Kingdom 
Phone: +44 (0) 1628 421 506 
Fax: +44 (0) 1628 421 507 
E-mail: gavin.lawrie@2gc.co.uk 
Web: www.2GC.co.uk 

• 2GC is a research led U.K. consultancy. They are among the world experts addressing performance measurement using the Balanced Scorecard. The following is a recent article describing measurement issues:

2 - Hard Values for Soft Assets (November 2000)
Intangible assets, such as Intellectual Capital are seen as increasingly important sources of competitive advantage. Forging links between strategy and management behaviour is generally considered relatively easy for "hard" aspects of business - such as operations or accounting activity. But many firms struggle when trying to link the "softer" areas of business - and so struggle to find relevant measures of intangible assets. How can managers identify measures that are both meaningful and strategically relevant?

The 2GC Website includes one of the clearest descriptions of the Balanced Scorecard: What is a Balanced Scorecard?

Other FAQ's Located at  http://www.2gc.co.uk/Pub-FAQ.asp  are also well worth reading 

• What are the main benefits of Balanced Scorecard? 
• How do I create a Balanced Scorecard for Strategic Control? 
• Can I use measures from other firms to build my own Balanced Scorecard? 
• What Balanced Scorecard software is available and what does it cost? 
• How do I link Balanced Scorecard with other processes? 
• What other issues are raised when implementing a Balanced Scorecard? 
• Can I apply Balanced Scorecard to my non-profit organisation? 
• Can I apply Balanced Scorecard to my small business?
•  Is there a presentation I can use to communicate Balanced Scorecard ideas inside my organisation? 
• Where can I find out more about the Balanced Scorecard?

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