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>   expertise  
>   EducationalSeminarSelling1  
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Personal Philosophy and

Brief History of Professional Collaborations …

 

Stephen W. Thomas

 

GoTo Stevens & James Marketing (S&J)

GoTo FutureNow Training Centers International, LLC

GoTo Borges Lamont Company / FONE (Fax Opportunity Network Exchange)

GoTo Real Estate “Superstars™” and Infomercials

GoTo Companion Financial Network (CFN)

(Back to Top)     (A Detailed Chronology)     (A Partial List of Authored Products)

 

Stevens & James Marketing (S&J)

Director of Product Development, Sales and Marketing. A Utah County based marketing firm for which I developed products and product positioning, including computer program applications which tracked customer purchases, cost per lead, and cost per sale on a campaign-by-campaign and customer-groups basis. Also, designed and/or recommended marketing and promotional materials for general “image” marketing as well as for specific products. As part of my duties, I

q       developed “marketing coaching” products and programs; coached the owners of the company as they presented and developed “FREE seminar” educational sales marketing/sales program;

q       implemented selling seminars at a national convention and sold $45,000 in marketing coaching products, doubling the event sales; this idea came to me in the middle of a 5-day national marketing convention and I implemented it with a budget of $150 per day for 3 days;

q       set up and supervised a telemarketing operation of the company’s products and services, writing scripts and setting up tracking systems for quality and productivity control, sales tripled during my supervision;

q       consulted various clients of S&J in their businesses (a retail clothing chain, several franchised nutritional products retailers, several franchised carpet cleaners, and various independent businesses) developing product definitions and tracking systems on product sales, up-selling systems (creating up-sale products and packages), customer referral systems, and assisted each business in joint-venture, alliance relationships to add products and customer appeal.

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FutureNow Training Centers International, LLC

Co-founder. A retail operation in the Orem University Mall (during Christmas season) combined with a nation telemarketing effort, a joint-venture I established with ESI, Inc.; researched products and negotiated (and often drafted) resale agreements with source companies like: i-link (Long Distance and Business Communications products), Citi-link (voicemail), FutureNet (WebTV) and BizKonnect (web page designer utility and word processor) and Office Max and Future Shop; designed logos and marketing as well as procedures for in-store personnel and independent distributors.

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Borges Lamont Company / FONE (Fax Opportunity Network Exchange)

Vice President of Marketing and Distributor Relations. A Utah County based wholesale reseller of various premium-incentive products and close-out products. Originally hired as an outside consultant to resolve company relations problems with 3,000 distributors; became VP and supervised a Distributor Advocate (customer service) Manager AND 28 telephone representatives, coordinated a team effort to track and manage resolution of 6000 faxes (orders and customer service requests) and 3500 phone calls per week at a cost of less than 5% of my department budget; developed policy and procedure manuals for FONE distributors as well as customer service team; analyzed the products FONE sold and developed product disclosures and training helps for distributors; while coordinating with warehouse and fulfillment departments, identified shipping discrepancies that were costing the company over $1500 per week and set up a system that virtually eliminated the problem in less than 5 weeks.

(Back to Top)

 

Real Estate “Superstars™” and Infomercials

Co-founder, as one of 10 National Real Estate Investment Opportunity speaker, including: Joe Land (How to buy real estate with real estate paper), Mike and Irene Milen (options, foreclosures), Hal Morris (foreclosures), and others, we conceived, produced and promoted an event at the Los Angeles Convention Center as the “last straw” for me in a decade of real estate education. I hosted, taught, and sold products to 10,000 attendees on Saturday, December 8, 1984. I much more enjoyed developing the first “product seminar loops” and presentations in the USA with real estate entrepreneur and personal mentor Mark O. Harloldsen, author of  How to Wake Up the Financial Genius Inside You. I was a featured speaker at all of Mark Haroldsen’s  conventions, and many hundreds of seminars. I have been the “talent” or featured guest on 4 infomercials, and co-hosted 11 infomercials with Wade B. Cook (see CFN).

 

(Back to Top)

 

Companion Financial Network (CFN)

Co-founder, (with majority interest) with now nationally know author Wade B. Cook (see “infomercials”). CFN was one of the first "on-line" companies in the USA publishing a real estate database; designed the software user interface to the site; designed and developed the technical and training manuals for the distributors; and developed and created alliances for bundled software, including a 3-D spreadsheet analysis software; planned, supervised, and occasionally conducted seminars and conventions in various markets of the USA to 1) promote the network, 2) obtain distributors/dealers, and 3) obtain subscribers; negotiated (and occasionally drafted) all legal documentation for strategic alliances. This business lead to a series of infomercials: on five (5) of these, I was the presenter/talent, while on another eight (8) infomercials on self-help skills including real estate, and other business opportunities, co-hosted, presented and, on site, wrote the pitch copy for two 2-minute commercials for each product or service featured.

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GoTo Expertise … 

GoTo Personal Philosophy …  

GoTo Summary of Experience … 

GoTo Commitment to Results and Excellence …  

GoTo A Detailed Chronology of Collaborations …  

GoTo A Partial List of Products and Books Authored …

 

GoTo 



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