Thousands of the 75 million Baby Boomers born between 1946 and 1964 celebrate their 50th birthday each day. In the wake of their celebration, even before the smoke from the candles clear, a new set of concerns surface. For many, these concerns include job security, financial stability and retirement. For an even larger percentage of this demographic population, the concerns are to look younger, feel younger, retain their youth and maintain their health.
Consider the following:
1. There are 77 million Baby Boomers in the U.S., 53 million between the ages of 40 and 50.
2. There are 11,000 Baby Boomers turning 50 everyday and this trend will continue for the next 10 years.
3. By 2012, 50 percent of the population will be over age 50.
4. People over 50 years of age control 70 percent of the financial assets in the USA and 50 percent of all discretionary income.
These statistics point to the biggest market opportunity in the U.S. today. It's a very simple formula: Boomers don't want to get old, they have lots of money.
